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Peep Pit Viper’s new LXIX clothes line: a classy bike

This article was created in collaboration with Pit Viper

Grab the antidote – Pit Viper strikes again. The fun-loving brand has been killing it with their incredibly radical retro glasses since 2012 and bewitching the party crowd with disrespectful stunts (watch Jim York jump a limo through a motorhome) and unconventional sweepstakes (have we ever found?) To find out who the Thunderbird Racecar won in 1996?). But Pit Viper isn’t done yet and announces its expansion into mountain bike equipment and clothing known as the LXIX collection. (Yes, that’s 69 in Roman numerals. You can always count on highly potent cheek.)HSOR MTB shorts and LS jersey Image used with permission

“Sunglasses and T-shirts only cover half the body,” says Pit Viper Brand Manager Spencer Harkins. “Black mountain bike shorts and jerseys are boring. We’re here to have fun. ”That’s why the team hired Whit Boucher, a longtime buddy of founder Chuck Mumford’s, to lead creative development and design for LXIX. The new collection represents a slight departure from the existing Pit Viper wearables that were limited to casual t-shirts and party swag, and now introduces exclusive high-end apparel that can be enjoyed while mountain biking or climbing the DJ booth can be worn.

“Needless to say, I loved the opportunity,” says Boucher. “The full creative expression is a rare opportunity that I’m incredibly grateful for.” Before joining Pit Viper, Boucher spent nearly a decade at Aspen-based winter sports apparel company Strafe Outerwear (he was actually the company’s very first employee) and cared for take care of everything from customer service to design and marketing. Last May, the fruits of Boucher’s work as the Pit Viper’s key player came to life with a collection of technical mountain gear called High Speed ​​Off Road.The new LXIX clothing line from Pit Viper offers MTB equipmentThe new LXIX MTB jerseys from Pit Viper are made of UPF + 50 fabric for sun protection. Image used with permission

Whit is a staunch mountain biker who’s addicted to the saddle (“Better than being hooked on hookers and cocaine, right?”), So it was a breeze to be the first release to devise a tech line. “In my opinion, the materials for high-speed off-road are the unique selling point of our product,” he explains. “A lot of time on the bike made me very demanding when it comes to which substances actually work well in a spectrum of criteria that are decisive for mountain biking.” This included checking light substances that are not hot or bulky are, especially those that have a stretch component to enable dynamic movements. But in the end, durability was the top priority. “Like it or not, when you ride you will eat shit every now and then,” he continues. “Me? I eat in the doo-doo all the time. So I had to find a substance that could tick all the boxes, and personally I think we found it!”

Under the slogan “Be Fast, Have Fun”, the performance-oriented mountain bike line presents itself on the trails with a range of unisex downhill pants, mountain bike shorts, T-shirts, cycling jerseys and bib shorts as well as moisture-wicking tanks for women and men. The pants are made of a nylon-spandex blend and are packed with comfort-enhancing features such as laser-cut thigh ventilation, hidden pockets and an adjustable Velcro waist system. The jerseys are made of UPF + 50 fabric for extra sun protection.Pit Viper Coco Bronze PSI ShirtPit Viper Coco Bronze PSI Shirt Image used with permission

Just this week Pit Viper released Coco Bronze, a summer line of tanks, t-shirts, shorts, trunks and bikinis for men and women, all designed with patterns directly influenced by the ’90s and which Boucher teamed up with Pit Vipers Art Director Joel Bender. The overall aesthetic of Coco Bronze is based on various points of inspiration: boxer, wide fits refer to Japanese streetwear and clothing from the designer’s youth, while bold colors and eye-catching geometric graphics are reminiscent of Nike’s original Challenge Court clothing from the 90s.

According to Boucher, which pieces are the most dizzying? “One thousand percent of Boba teas and tanks are made from US-grown Supima cotton,” he says. “It has a cozy, classic T-shirt feel to it, but it also has incredible stretch and the fit is loose, boxy and vintage; It’s the most popular everyday t-shirt. ”Think of your father’s old-fashioned shirts – but without the pit stains. And of course there is a breast pocket for your Pit Viper sunglasses.Men's Boba Tee and Mankini ShortsMen’s Boba Tee and Mankini Shorts Image used with permission

With summer in full swing, Boucher is also bringing the super elastic men’s Mankini (available in black and PV’s characteristic two-tone orange and purple) for an up-close feeling that you can carry into a pool with cannonballs or saddle up to the bar. ” Anything goes here at Pit Viper, ”adds Boucher. “It’s about the celebration of self-expression. I think that’s what really defines us. Be exactly who you want to be, own that shit and have fun doing it! “

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